Founder of XIKO ART and ART & DESIGN MARKET
Christian Bergenstråhle is a global citizen and multi-entrepreneur. He runs a consultant firm Savetime Ltd but is also behind concepts like XIKO ART and ART & DESIGN MARKET. He currently shares his time between Spain, South Africa and Sweden, but have previously lived several years in Hong Kong.
XIKO ART was part of Business of Design Week in Hong Kong in 2014. At this event where Sweden was sponsoring, Christian Bergenstråhle who founded XIKO ART a year earlier met a bunch of other designers; among others Frida Hultén and Susanne Beskow. Back in Stockholm, all 3 realized it's more fun to collaborate than to only run your own business - and therefore ART & DESIGN MARKET was developed as a platform where small designers can mutually invite and market their products towards new audiences.
"My friends might have bought art but they would come to an event to meet me - then they can at the same time find other designer products, says Christian.
With a small effort (time and money) small entrepreneurs help each other succeed in their business by exchanging clients, knowledge and time. At the same time designers usually think it's a lot of FUN.
ART & DESIGN MARKET has been taking place in XIKO ART gallery in Stockholm about 10-15 times with a bunch of different designers and products. Now it's time to take the concept to the next level and do the same thing abroad - therefore the name has changed to "ART & DESIGN MARKET on tour".
In 2020 the concept developed into SWEDEGOOD - an online platform to promote good design products - upcycled, recycled or in any other way creative design ideas that do not have as big impact on the environment.