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Swedish sunglasses company with focus on Equality and Human rights joins Swedegood

A new GOOD company joins Swedegood - it's the Swedish sunglasses company Tabber Sthlm founded in 2018. Their approach to marketing differ from many other brands - they wish to represent everyone, and not just the stereotype model.


Every human being is equal no matter who they are. No matter what race, gender, age, income, sexual orientation or political view, they belong as much as anyone. Destructive stereotypes as well as made-up barriers between people should be countered – And that’s what we do. Tabber challenges normative and stereotypical eyewear marketing. We believe that everyone has the right to be represented in the public arena.


We welcome Tabber Sthlm to the team! Read more about Tabber on Sweden Culture - click here

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